How Modern Customer Success Is Powered by Data Science
Every day, customer success teams interact with tens of thousands of customers. Every engagement and interaction is different, and the team gains knowledge from each. Thus, to improve the customer journey, individually addressing many different contacts might be challenging. Being data-driven and using data science is helpful in this case. Keep reading to learn more about the advantages of a data science strategy and how it impacts customer success. Why Customer Success Requires a Data Science Strategy Data is crucial for the success of customers. However, most customer success initiatives or strategies do not make the best use of data science. The following are some main advantages of how a data science approach affects customer success. Deeper Insights You will learn more about customer attrition by using data science and data-driven customer success. Additionally, you'll comprehend where clients are having issues, what features of the solution they can't employ, and more...