How Spotify Is Improving User Experience Using Big Data
Millions of customers every day enjoy and utilize the popular music streaming service Spotify. As you might know, the app is the largest on-demand music service in the world and is extremely famous in the music industry. It is all made possible by Big data. With a current net value of over $25 billion, Spotify significantly impacts the music sector by utilizing data in new ways. Using big data analytics, Spotify can automatically construct playlists based on user preferences and add a personalized touch. The business wants to be totally data-driven and allow people to base decisions on data. Spotify can swiftly develop new products or services to capitalize on emerging user patterns by collecting and analyzing vast amounts of listener data. Big Data is, therefore, crucial for the organization to innovate and prosper. But how does Spotify use Big Data to improve the user experience? This is the issue that emerges. Importance of Big Data in Spotify: As we have said, Spotify i...